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SEO Is Not Easy Part 4: Off-Page SEO

This is part four in a series of articles in which we discuss the reasons why every small business should be worried about SEO and the best way to start addressing and improving organic search ranking without breaking the bank. The focus today is Off-Page SEO. Photo by Pixabay on Pexels.com (didn't have time to … Continue reading SEO Is Not Easy Part 4: Off-Page SEO

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Simple Email Marketing Strategies for Small Businesses

In the simplest terms, email marketing is the process of communicating with your audience via email, usually with the end goal of making money from that audience. The first question that needs answering is how do you get your audience to care that you are emailing them? How can you convince them to take 30 seconds to read a promotional email?